Strategic Video and B2B Growth Articles
What we've learned making video for real companies. Written for the people who have to decide.
August 2026The Clock Is Ticking: Brand Video for Manufacturing Companies Recruiting New Talent
U.S. manufacturers will need another 3.8 million employees by 2033. But 65% of manufacturers surveyed by the National Association of Manufacturers cite attracting new workers and r
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August 2026How Construction Companies Are Using Brand Video to Attract Skilled Trades
A brand or recruitment video can make all the difference in how and who you hire, especially as the need drives more competition for the skilled tradespeople looking for work. The
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August 2026How Much Does a Brand Story Video Cost in 2026?
A brand story video can cost anywhere from a few thousand to $60,000 or more. While that looks like a lot for a brand story video, consider that what you’re not buying is a feel-go
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July 2026Why Your Brand Videos Didn’t Get Results (And How to Fix It)
You paid for a brand video. You launched it, posted it once or twice, and watched it disappear into the feed. Months later you still can’t tell whether it did anything. So you star
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July 2026What Is a Video ROI Playbook, And Does Your Business Need One?
A Video ROI Playbook is an implementation guide that connects your business strategy to your video assets. It defines who needs to see each video, where each cut gets used, and how
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July 2026How Brand Video Shortens the B2B Sales Cycle
A brand video shortens the B2B sales cycle by answering buyer questions before the first meeting, clearing early skepticism, and qualifying the buyer before your sales team spends
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June 2026How Do You Choose The Right Brand-Video Production Company?
The right brand-video production company is the one that helps you clarify your story, understand your audience, and shape every video around a real business goal.
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June 2026When to Invest in a Brand Story Video: 5 Signs Your Company Is Ready
When done well, a brand story video becomes a strategic business asset. It helps prospects understand your business before a sales conversation and shows candidates the culture of
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