The hotel industry is a staple in communities and the initial reaction to them is that of a bank or the post office, “yeah, they serve their purpose” and that’s it. Avra Hospitality, the management group for the Hilton of Rochester, wanted to flip the traditional hotel script and show off their beautiful new hotel and be a thought leader in the industry.
We took the route of a fast-paced, upbeat, guided tour of the facility. The viewer follows along Michelle, the tour guide, as she points out all the intricate features of the hotel and elegant rooms. We are then passed up to another tour guide explaining the executive portion of the hotel. We captured the elegant features, sizing and style of rooms, and overall feel you get from your stay at the Hilton of Rochester.
The final product blew the tops off of what Avra Hospitality had expected. The new style of video tour was so unique and captured the essence of the hotel it was one of our favorite projects to date. We always keep top of mind how to bring new ideas and creativity to videos that get the message across and still have the viewer in mind.