Articles on brand story, recruiting, sales, and testimonial video from Media Core, a corporate video production company in Rochester, Minnesota.https://mediacoremarketing.com/en-ushttps://mediacoremarketing.com/brand-video-for-manufacturing-companies-recruiting/https://mediacoremarketing.com/brand-video-for-manufacturing-companies-recruiting/U.S. manufacturers will need another 3.8 million employees by 2033. But 65% of manufacturers surveyed by the National Association of Manufacturers cite attracting new workers and retaining talent as their biggest challenges. More than half of manufacturing jobs will remain unfilled if the industry cMon, 31 Aug 2026 00:00:00 GMTmanufacturinghttps://mediacoremarketing.com/recruitment-videos-for-construction-companies/https://mediacoremarketing.com/recruitment-videos-for-construction-companies/A brand or recruitment video can make all the difference in how and who you hire, especially as the need drives more competition for the skilled tradespeople looking for work. The construction industry will need to attract an estimated 349,000 net new workers in 2026 to meet demand. That number is eThu, 27 Aug 2026 00:00:00 GMTuncategorizedhttps://mediacoremarketing.com/how-much-does-a-brand-story-video-cost/https://mediacoremarketing.com/how-much-does-a-brand-story-video-cost/A brand story video can cost anywhere from a few thousand to $60,000 or more. While that looks like a lot for a brand story video, consider that what you’re not buying is a feel-good video that’s a few minutes long. You’re investing in an engaging storytelling asset that works across channels and puMon, 24 Aug 2026 00:00:00 GMTbrand-story-videoshttps://mediacoremarketing.com/why-brand-videos-fail-how-how-to-fix-it/https://mediacoremarketing.com/why-brand-videos-fail-how-how-to-fix-it/You paid for a brand video. You launched it, posted it once or twice, and watched it disappear into the feed. Months later you still can’t tell whether it did anything. So you start to wonder if video just doesn’t work for a company like yours. It wasn’t the video. Brand videos almost never fail…Thu, 30 Jul 2026 00:00:00 GMTbrand-story-videoshttps://mediacoremarketing.com/what-is-a-video-roi-playbook-for-business/https://mediacoremarketing.com/what-is-a-video-roi-playbook-for-business/A Video ROI Playbook is an implementation guide that connects your business strategy to your video assets. It defines who needs to see each video, where each cut gets used, and how you’ll measure performance after launch. That’s the industry term. At Media Core, we call it the Implementation Plan, aWed, 29 Jul 2026 00:00:00 GMTvideo-productionhttps://mediacoremarketing.com/how-brand-video-shortens-b2b-sales-cycle/https://mediacoremarketing.com/how-brand-video-shortens-b2b-sales-cycle/A brand video shortens the B2B sales cycle by answering buyer questions before the first meeting, clearing early skepticism, and qualifying the buyer before your sales team spends an hour doing it live. That’s the difference between “we’ve heard of them” and “we trust them enough to talk” closed befWed, 15 Jul 2026 00:00:00 GMTbrand-story-videoshttps://mediacoremarketing.com/choosing-a-brand-video-production-company/https://mediacoremarketing.com/choosing-a-brand-video-production-company/The right brand-video production company is the one that helps you clarify your story, understand your audience, and shape every video around a real business goal. Look for a partner with an in-house team, strategy that comes before and after the shoot, and a track record of results from past clientThu, 25 Jun 2026 00:00:00 GMTbrand-story-videosvideo-productionhttps://mediacoremarketing.com/when-to-invest-in-brand-story-video/https://mediacoremarketing.com/when-to-invest-in-brand-story-video/When done well, a brand story video becomes a strategic business asset. It helps prospects understand your business before a sales conversation and shows candidates the culture of your company before they apply. It gives your sales, marketing, and leadership teams a consistent way to tell the same sThu, 25 Jun 2026 00:00:00 GMTbrand-story-videosvideo-production