Recruitment Video Production

Be bold and differentiate yourself from the competition attracting the right applicant.

Our experienced team at Media Core of Rochester, Minnesota helps companies with all their recruitment video production needs. You hear it all the time in business…We can’t find good help. Great employees are the core of successful businesses. Creating recruitment videos will attract more qualified candidates. Hiring Campaign’s form, a real, human connection with prospective employees before they have even met you. These projects also re-invigorate current employees and make your business stand out.

We accomplish this by coming alongside your company when you’re looking to hire. We make a promo video that is specifically geared towards attracting new employees by talking about what day to day is for current employees, as well as how much current employees love working for you. We highlight the benefits of working for your company and make it extremely attractive for prospective employees.

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Media Core serving Minnesota and Beyond

Benefits of a Recruitment Video

Video is an excellent way to promote jobs and highlight your company as an employer—but why?

Here are three reasons:

Video is engaging. Humans are visual creatures. Visual storytelling helps us to better comprehend and retain information and is the format that’s most likely to pique a potential new hire’s interest.

Videos encourage sharing. Companies often rely on employee referrals to scout out talent. Because people seem naturally compelled to share well-crafted video content, your employees will likely share your recruiting video on their personal social media platform, reaching a broader audience range.

Video Increases Application Activity. According to a research by CareerBuilder, job postings with videos are viewed 12% more than those without video content. The same research also concluded that companies have a 34% greater application rate when they add video to their job listings.

The Ultimate Recruitment Video

The best recruitment videos are more than just entertaining, they’re an accurate representation of the company culture. Whether you opt to take the silly route or a more traditional approach, the most important thing is that the video truly represents who you are as an organization.

Video already dominates social media, and soon it will take over recruitment too. Leading companies are already creating recruitment videos and using them to achieve their talent acquisition goals. Using videos in recruitment is definitely one of the recruiting trends you should implement in 2021 and beyond.

Our Recruitment Video Production Blueprint For Success

Make it fun: Avoid the boring corporate business language and shabby buzzwords. Make your recruitment video fun - both for your employees and your potential job candidates. Start with your employees. It is important that your employees have fun while making your recruiting video. Their energy will shine through and captivate your potential candidates with its authenticity and good vibes. Don’t be afraid to use humor!

Make it Conversational: Instead of having employees recite your company’s mission statement over and over with a bunch of corporate jargon, ask them interesting and personal questions. This helps keep an organic approach to the video vs inorganic stuffy content.

Make it short: Recruitment videos should be no longer than 3 minutes. Even if you create a great, captivating recruitment video, odds tell us that most candidates won’t watch the whole thing if it is longer than five minutes.

Have a Call to Action: To have a successful recruitment video you need to tell prospective applicants what to do after watching your video. Do you want them to check out open job positions? Read your Career Blog? Visit your career site? Join your talent Network? Prospective employees need to know how to proceed, and you do this by reiterating a concise, strong, call to action.

Additional Services We Offer

No two of our engagements are the same but here is a look some different ways we typically help our clients get more customers and share their story through video marketing.

Brand Story Video

Showcase what you do, how you do it, and the why behind your business.

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Video Business Card

Designed to replace, automate, and upgrade your selling process.

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Testimonial Video

Powerful way for your clients to tell their experience with your product or service.

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TV Commercial

Create an Ad that delivers your message clearly in an engaging way.

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Internal Communication

Train, educate, and inform your employees on company operations and processes.

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