Our experienced team at Media Core of Rochester, Minnesota helps companies with all their testimonial video production needs. A testimonial video is when a customer or client speaks about their positive experience with a product or service in video format. So rather than writing a traditional review, a testimonial video connects with the viewer in a much more relational and impactful way. Typically, customers share how the company helped solve a problem or what impact it had on their life.
Customer testimonials are by far one of the most effective forms of marketing, regardless of whether you’re marketing to prospects or existing customers. Having third party opinions that you can share about your product makes a massive difference in future sales. Most people will read upwards of 10 reviews before making a decision on a purchase. A testimonial video will have a more profound impact on others’ decisions. Here’s why there’s so much meaning behind video testimonials.