A.B. Systems, INC. Case Study
The Client
A.B. Systems, Inc. is a Rochester-based design-build contractor with 50+ years of experience in industrial and institutional construction. They deliver turnkey projects through in-house design, steel systems, and skilled crews.
Problems and Solutions
A.B. Systems had decades of proven experience, but their digital presence didn’t reflect it. Their outdated website and lack of content made it hard to showcase their capabilities to modern buyers and recruits. They needed to bring their legacy into the digital age and were looking for a partner who could help them do it right. Together, we set out to build a refreshed platform and story that captured their quality, process, and values for today’s market.
Why Media Core
A.B. Systems partnered with Media Core for our specialization in strategic video for construction companies. While video is our core strength, we are able to step in as a full-service media partner when the need calls for it. In this case, that meant delivering both a Company Story Video and a fully redesigned website to help A.B. Systems bring their communicaitons ot the digital age and connect with modern buyers.
Final Video & Client Feedback
A Clear Message, Delivered with Confidence
Testimonial
“I recommend Media Core to other companies if they want to get ahead of the game, working with a professional video production team that cares about your business, your process, and your people, and wants to win with you.”
— Eric, C.O.O – A.B. Systems, INC.
The Solution: Company Story Video & New Website
A.B. Systems needed a way to bring their 50-year legacy to life for modern buyers. We created a company story video that highlights their people, process, and precision, building trust with clients and recruits alike. Paired with a new website, the final product gives them a clear, credible digital presence that supports long-term growth.
Content Packages
Another service we provided to A.B. Systems was the process of content gathering of past job sites. This included scheduling multiple “shoot days” where we traveled to different completed jobsites to capture photos and drone content to be used on their new website and in the sales process.
Use Cases
What A.B. Systems got out of the project, and how they’re using it today:
