GreenSeam Case Study
The Client
Greenseam is the only economic development organization dedicated to serving the food and ag industry cluster across southern Minnesota and northern Iowa. By taking an ecosystem approach to agriculture, one that includes manufacturing, education, rural infrastructure, and professional services, they strengthen economic resilience and drive regional competitiveness in the food and ag industry.
Problems and Solutions
GreenSeam faced a unique challenge: many people see agriculture only through the lens of what the industry provides as just a product. The organization needed a way to showcase the full scope of what the agriculture industry provides and how GreenSeam is pioneering the future of it. They also lacked a modern content library that could be used across digital platforms to tell their story. Our solution? A brand anthem video that visually defines the organization, communicates their key messages, and brings their passion to life through authentic interviews and cinematic visuals across the entire region.
Why Media Core
Greenseam partnered with Media Core to create a compelling recruitment and branding tool rooted in real stories and visuals. We developed a video strategy that would not only help them grow investment and regional awareness but also provide reusable content for events, social media, and beyond. With tight timelines and ambitious goals, we worked closely with their team to bring their vision to life through a purpose-built video strategy.
Final Video & Client Feedback
A Cinematic Brand Anthem With Regional Reach
Testimonial
“Seeing the final video was astounding, Media Core did a great job capturing the voice of our investors and our region. By our audience seeing other investors give their testimonials as to why they’re involved in GreenSeam and how they see the value, it helped get others onboard and to find the value of GreenSeam and what makes our region special.”
— Marketing Coordinator, GreenSeam
The Solution: Strategic Storytelling to Define a Region
Greenseam needed a video that redefined agriculture and showcased their regional impact. We created a dynamic brand anthem that captured authentic stories, highlighted their ecosystem approach, and served as a powerful tool for awareness, investment, and workforce development.
Use Cases
What GreenSeam got out of the video, and how they’re currently using it
