Kafka Granite Case Study
The Client
Kafka Granite is a premier supplier of specialty aggregates for architectural precast, terrazzo, and high-friction surfacing. By partnering directly with quarries, they ensure quality and reliable delivery, making them a preferred choice for architects and developers seeking sustainable materials.
Problems and Solutions
Kafka Granite had a communication problem: their offerings were specialized, high-quality, and differentiated, but not easily understood by potential customers. With trade shows approaching and high-barrier-of-entry clients to reach, they needed a marketing tool that could convey their value and open doors for their sales team.
Why Media Core
Kafka turned to Media Core to develop a custom video production strategy that would serve both short-term event marketing needs and long-term sales enablement goals.
Final Video & Client Feedback
A Bold Video Solution, Backed by a Strong Partnership
Testimonial
“Media Core made it so simple. I didn’t need a big marketing team to execute something that looks incredibly professional.”
— President, Kafka Granite
The Solution: Sales Enablement Meets Trade Show Video Production
Kafka Granite needed more than just a flashy booth, they needed a way to stop traffic and start conversations. Our team developed a high-impact trade show video designed to grab attention in a noisy environment and serve as a versatile sales tool for ongoing use. By aligning messaging with Kafka’s sales strategy, we created a visual narrative that worked hard on the show floor long after it ended.
Use Cases
What Kafka got out of the video, and how they’re currently using it
