Think you have a hiring problem? Look at your applicant pipeline.
You're not getting enough of the right applicants, so you end up choosing the best of a bad pile and hoping it works out. It usually doesn't. Candidates can't feel what it's actually like to work there. A job description won't show that. Video will.
- 1,000+Strategic videos created
- 500+Businesses served
- 8Years focused on B2B video
- 100%In-house crew
- ClutchTop Video Production Company in Minnesota
Stop posting and hoping. Start showing and selecting.
A skilled candidate pulls up three careers pages. Identical bullet points, identical promises, zero sense of what any of these places is actually like. So your top prospects pass, and your team burns hours screening applicants who were never a fit.
Media Core builds recruitment videos with your real employees telling real stories, so the right candidates self-select in and the wrong ones self-select out before they ever hit your inbox.
A job description tells. A recruitment video shows.
How we use video to help you build your team.
For teams that hire skilled, hard-to-find people.
- Recruitment videos
- Employee story and testimonial videos
- Company culture videos
- Short-form social cuts
Manufacturing and industrial · Construction and contracting · Healthcare and long-term care · Agriculture and food production · Logistics and transportation · Professional services and technology
Four phases. Strategy before and after the shoot.
- Phase 1
Strategic Discovery
Who you need to hire, why they hesitate, and what would make them apply.
- Phase 2
Video Blueprint
The plan for the video, approved before anyone picks up a camera.
- Phase 3
Production and Post
One in-house crew, on the job with your real people.
- Phase 4
Implementation and ROI
Careers page, job posts, LinkedIn, recruiter follow-up. A plan for each.
Based in Rochester, MN. Working nationwide. Same team, same standard, every location, no subcontractors.
Frequently Asked Recruitment Video Questions
How does a recruitment video actually reduce unqualified applicants?
It sets expectations before anyone applies. When candidates can see the real work and culture, the ones who aren't a fit opt out on their own. Your team spends time on people who already want what you offer.
Do you use actors or scripted speeches?
No. Real employees, on the job, talking honestly. The second a recruitment video feels staged, candidates stop believing it. So we keep it genuine and coach your team to be comfortable on camera.
Where does the video go once it's done?
Your careers page, job postings, LinkedIn and social, recruiter outreach, and follow-ups with candidates. We give you a plan so it's working across the whole funnel.
What industries does this work best for?
Anyone hiring skilled, hard-to-find people: manufacturing, construction and trades, healthcare and long-term care, agriculture, logistics, and professional services. If "great culture" on a posting isn't cutting it, this is for you.
How long does it take to produce?
Typically a few weeks from shoot to final cut, revisions included. We commit to an exact delivery date.
What does it cost?
Scoped to your hiring goals and always upfront. Bring what you're hiring for to a strategy session for real numbers.
Can we use it in job postings, on LinkedIn, and on our careers page?
Yes and you should use it in all of them. We'll cut the right formats and show you exactly where each one belongs.
How do we measure whether it's working?
Watch applicant quality, fit, and time-to-hire. Ask new hires what made them apply. We'll help you set up simple ways to track it so you can see the difference.
Ready to attract the people who take pride in their career?
Book a free 30-minute discovery call. No pressure, no pitch. Or call us now: (507) 242-6678.