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Think you have a hiring problem? Look at your applicant pipeline.

You’re not getting enough of the right applicants, so you end up choosing the best of a bad pile and hoping it works out. It usually doesn’t. The reason isn’t the salary or the title. It’s that candidates can’t feel what it’s actually like to work there: the culture, the team, the standards, the kind of place where people show up proud of what they do. A job description won’t show that. A careers page won’t either. Video will. Media Core builds recruitment videos with your real employees telling real stories, so the right candidates self-select in and the wrong ones self-select out.

Start With Strategic Discovery

Explore Successful Recruitment Videos

Recruitment

22 Videos

Stop posting and hoping.
Start Showing and Selecting.

A skilled candidate pulls up three careers pages. Identical bullet points, identical promises, zero sense of what any of these places is actually like. So your top prospects pass, and your team burns hours screening applicants who were never a fit. A job description can only tell. A recruitment video shows the real work, the real people, the real culture, so the right candidates lean in and the wrong ones rule themselves out before they ever hit your inbox.

A job description tells. A recruitment video shows.

We're a strategic video partner.
Not just a vendor.

Results-Driven Strategy
We start with your hiring goals and build backward to the video that attracts the right people and filters out the rest.
Subject-Matter Expertise
Getting real, unscripted authenticity out of employees on camera is exactly what we're best at. That's what makes a recruitment video believable.
Transparent Pricing
Clear scopes, upfront. You'll know what you're paying and why. No surprise invoices.
Dedicated Support Team
Real people managing the project end to end, so your HR and talent team don't have to.
Implementation Plan
Every project ships with a deployment plan. Exactly where and how to use the video across your hiring funnel.

How We Use Video to Help You Build Your Team

Recruitment Videos
The piece that does your first round of screening for you. It shows the work, the environment, and the people. Candidates will know what they're signing up for before they ever apply, and the best-fit ones raise their hands.
Employee Story & Testimonial Videos
Your team, unscripted, talking about why they stay and the opportunities they've had. Nothing sells a workplace like the people already in it and no recruiter line is as believable.
Company Culture Videos
A real look at how your team actually works and what it feels like to be there. Values on camera, not values on a wall. This is what a candidate can't get from a job description.
Short-Form Social Cuts
Bite-sized versions for LinkedIn and social recruiting, built to reach passive candidates who weren't even looking. Until they saw what working for you looks like.

The Media Core Method

Phase 1:

Strategic Discovery

We dig into who you're trying to hire, what makes your culture worth joining, and where your pipeline breaks down. One conversation. You talk, we map it.

Phase 2:

Video Blueprint

We plan the story, the people to feature, and the questions to ask before filming and you approve it. You'll know what the video says before we shoot it.

Phase 3:

Production & Post-Production

Our crew, on-site, capturing your real team on the job. We coach people through interviews so they're comfortable and it reads as genuine. Candidates can smell a staged "culture video" instantly.

Phase 4:

Implementation & ROI

You get a plan for where the video goes: careers page, job posts, LinkedIn, outreach. It works as an actual recruiting tool, not a one-time HR project.

For teams that hire skilled, hard-to-find people

Manufacturing & Industrial
Skilled techs and shop-floor talent are tough to find and tougher to keep. Showing the real work, the equipment, and the crew helps the right hands-on people picture themselves there and apply.
Construction & Contracting
Crew culture, craft pride, and safety standards don't come across in a posting. We put the field, the team, and the work on camera so candidates who take pride in the trade self-select in. We've had construction clients recruit so well off one video they had to stop running it.
Healthcare & Long-Term Care
Clinical and care roles are won on environment and team as much as pay. A video shows your care culture and your people, so compassionate, patient-first candidates know they've found the right place.
Agriculture & Food Production
Seasonal, rural, and ag-tech roles compete in a thin labor market. Showing the operation and the crew makes the work tangible and helps you reach people a job board never will.
Logistics & Transportation
Drivers, warehouse, and dispatch teams have options. A culture video that shows real people and a real operation helps you stand out and bring in candidates who'll stay.
Professional Services & Technology
Top talent has its pick. A genuine look at your team, your growth, and how you actually work helps the right people choose you over a louder competitor.

Rochester, MN based. Filming across the country.

Headquartered in Rochester, Minnesota, with an in-house crew that films nationwide. Same team, same standard, every location, no subcontractors.

Rochester & SE MN
Rochester, Owatonna, Faribault, Austin, Albert Lea
Twin Cities Metro
Minneapolis, Saint Paul, Bloomington, Eagan, Edina
Greater Minnesota
Mankato, St. Cloud, Duluth, Moorhead, Brainerd

What hiring teams say after working with Media Core

Testimonials

14 Videos

Frequently Asked Recruitment Video Questions

It sets expectations before anyone applies. When candidates can see the real work and culture, the ones who aren’t a fit opt out on their own. Your team spends time on people who already want what you offer.

No. Real employees, on the job, talking honestly. The second a recruitment video feels staged, candidates stop believing it. So we keep it genuine and coach your team to be comfortable on camera.

Your careers page, job postings, LinkedIn and social, recruiter outreach, and follow-ups with candidates. We give you a plan so it’s working across the whole funnel.

Anyone hiring skilled, hard-to-find people: manufacturing, construction and trades, healthcare and long-term care, agriculture, logistics, and professional services. If “great culture” on a posting isn’t cutting it, this is for you.

Typically a few weeks from shoot to final cut, revisions included. We commit to an exact delivery date.

Scoped to your hiring goals and always upfront. Bring what you’re hiring for to a strategy session for real numbers

Yes and you should use it in all of them. We’ll cut the right formats and show you exactly where each one belongs.

Watch applicant quality, fit, and time-to-hire. Ask new hires what made them apply. We’ll help you set up simple ways to track it so you can see the difference.

Ready to attract the people who take pride in their career?

Book a free 30-minute discovery call. No pressure, no pitch.

We’ll dig into your hiring goals and show you how a recruitment video can fill your pipeline with the right people. A member of our strategy team will get back to you within 1 business day. Or call us now: (651) 564-2169