
- Recruitment Videos
Think you have a hiring problem? Look at your applicant pipeline.
You’re not getting enough of the right applicants, so you end up choosing the best of a bad pile and hoping it works out. It usually doesn’t. The reason isn’t the salary or the title. It’s that candidates can’t feel what it’s actually like to work there: the culture, the team, the standards, the kind of place where people show up proud of what they do. A job description won’t show that. A careers page won’t either. Video will. Media Core builds recruitment videos with your real employees telling real stories, so the right candidates self-select in and the wrong ones self-select out.
Start With Strategic Discovery
Explore Successful Recruitment Videos
Recruitment
Stop posting and hoping.
Start Showing and Selecting.
A skilled candidate pulls up three careers pages. Identical bullet points, identical promises, zero sense of what any of these places is actually like. So your top prospects pass, and your team burns hours screening applicants who were never a fit. A job description can only tell. A recruitment video shows the real work, the real people, the real culture, so the right candidates lean in and the wrong ones rule themselves out before they ever hit your inbox.
A job description tells. A recruitment video shows.
We're a strategic video partner.Not just a vendor.
Results-Driven Strategy
Subject-Matter Expertise
Transparent Pricing
Dedicated Support Team
Implementation Plan
How We Use Video to Help You Build Your Team
Recruitment Videos
Employee Story & Testimonial Videos
Company Culture Videos
Short-Form Social Cuts
The Media Core Method
Phase 1:
Strategic Discovery
We dig into who you're trying to hire, what makes your culture worth joining, and where your pipeline breaks down. One conversation. You talk, we map it.Phase 2:
Video Blueprint
We plan the story, the people to feature, and the questions to ask before filming and you approve it. You'll know what the video says before we shoot it.Phase 3:
Production & Post-Production
Our crew, on-site, capturing your real team on the job. We coach people through interviews so they're comfortable and it reads as genuine. Candidates can smell a staged "culture video" instantly.Phase 4:
Implementation & ROI
You get a plan for where the video goes: careers page, job posts, LinkedIn, outreach. It works as an actual recruiting tool, not a one-time HR project.For teams that hire skilled, hard-to-find people
Manufacturing & Industrial
Construction & Contracting
Healthcare & Long-Term Care
Agriculture & Food Production
Logistics & Transportation
Professional Services & Technology
Rochester, MN based. Filming across the country.
Headquartered in Rochester, Minnesota, with an in-house crew that films nationwide. Same team, same standard, every location, no subcontractors.
Rochester & SE MN
Twin Cities Metro
Greater Minnesota
What hiring teams say after working with Media Core
Testimonials
Anderson Engineering
Point of Beginning
Reader Precision Solutions
Schneider Heating & Air
Chief Agri
Profinium Inc.
Rice Companies, Inc.
Rochester Athletic Club
Accentra Credit Union
Fernbrook Family Center
American Waterworks
Frequently Asked Recruitment Video Questions
How does a recruitment video actually reduce unqualified applicants?
It sets expectations before anyone applies. When candidates can see the real work and culture, the ones who aren’t a fit opt out on their own. Your team spends time on people who already want what you offer.
Do you use actors or scripted speeches?
No. Real employees, on the job, talking honestly. The second a recruitment video feels staged, candidates stop believing it. So we keep it genuine and coach your team to be comfortable on camera.
Where does the video go once it's done?
Your careers page, job postings, LinkedIn and social, recruiter outreach, and follow-ups with candidates. We give you a plan so it’s working across the whole funnel.
What industries does this work best for?
Anyone hiring skilled, hard-to-find people: manufacturing, construction and trades, healthcare and long-term care, agriculture, logistics, and professional services. If “great culture” on a posting isn’t cutting it, this is for you.
How long does it take to produce?
Typically a few weeks from shoot to final cut, revisions included. We commit to an exact delivery date.
What does it cost?
Scoped to your hiring goals and always upfront. Bring what you’re hiring for to a strategy session for real numbers
Can we use it in job postings, on LinkedIn, and on our careers page?
Yes and you should use it in all of them. We’ll cut the right formats and show you exactly where each one belongs.
How do we measure whether it's working?
Watch applicant quality, fit, and time-to-hire. Ask new hires what made them apply. We’ll help you set up simple ways to track it so you can see the difference.
