How Much Does a Brand Story Video Cost in 2026

A brand story video can cost anywhere from a few thousand to $60,000 or more.

While that looks like a lot for a brand story video, consider that what you’re not buying is a feel-good video that’s a few minutes long. You’re investing in an engaging storytelling asset that works across channels and puts in front of prospective customers and employees the facts of who you are.

“It doesn’t matter what the problem is,” says Josh Langmade, founder/visionary at Media Core. “Video is a delivery method that gets the right information in front of the right people.”

That’s a big range in price, though, to contend with. And there’s more to consider when getting prices from companies than just cost and runtime. We break down how to think about the investment in a brand story video in 2026 and how to compare quotes to get the right asset for your business.

We’ve built video packages that work for your company, need, and budget. Schedule a discovery call with Media Core to learn which is the right plan for your brand story video.

Who Charges What for a Brand Story Video?

At the least expensive end of the spectrum, you’ll find freelance videographers charging a few thousand. You can largely expect a straightforward video deliverable. Once the video is in-hand, it’s your call on what you do with it and where. In other words, how others find lies with you. There are very talented freelancers who offer great craft and beautiful editing, but they don’t have the scope and professional latitude to provide the strategic insight and tactical execution that effective brand story videos need to find the audiences you’re looking to convert. That work, the contextual strategy and tactical execution, along with a great video, is often found with teams and agencies like Media Core who will meet with you first, learning about your corner of the industry, your target audiences, your products, your culture, etc., before scheduling a shoot. Shoots are normally multiple days that include scouting locations, coordinating schedules with employees and clients, b-roll filming, etc.

The real decision isn’t who can produce a great video. Both can. It’s which approach gives you the ROI you’re after and positions you for whatever comes next.

What Does Media Core Charge for a Brand Story Video?

We offer three video package options:

Flagship Video Project

$15,000

1 core video1 shoot day2–3 crewStrategic DiscoveryCustom Video BlueprintCustom Implementation Plan Continuous Support

Best for: Companies who need to solve a specific problem, such as how to tell their brand story or boost recruitment. This is built to solve a core communication problem, and includes all of the pre- and post-production support to ensure the video does what you need it to do.

Content Package

$17,500

Everything from the Flagship Video Project + 15–30 sec ad cut

Best for: Companies that need a flagship video for long-form trust building along with a short-form video to capture attention. The longer video can explain and answer questions, making it ideal for sales conversations and websites. The ad has a different job entirely. It earns attention quickly and guides the viewer to the longer narrative.

Campaign Package

$22,500

Two flagship videos (sales + recruitment) + additional on-site crew members

Best for: Companies who need to reach two distinct audiences. Customers and job candidates care about different things and respond to different messages. Trying to force the same message on both usually results in a video that’s too generic to move either group. This package delivers two videos so the messages actually land.

All of our pricing includes the work we do before and after production day to make your video a success. Because a great brand story video isn’t just fun to watch. It’s effective at getting someone to act.

Strip away the investment, and you remove

Audience research
Messaging precision
Video blueprinting
Use-case planning
Rollout strategy
Post-delivery support

Without these, and we’ve seen it throughout our industry, the cameras still show up and the video still gets edited, but the video file rarely gets used, let alone produces results.

This is a big reason why we refer to ourselves as a “video partner,” rather than a studio or agency. We’re not as interested in marketing a video as we are in delivering a solution.

How Should You Compare Brand Story Video Proposals?

If you want to control costs, look at the scope. Sometimes scope expansion is justified, and sometimes it isn’t. We’ve seen straightforward brand story projects at other companies become multi-day, multi-location shoots with actors and flown-in crews. That will quickly take a basic brand story video to $60,000+.

Every added cost should be necessary for the outcome you want. A bigger scope doesn’t always translate into better value.

And value is what you really need to compare. Value comes from everything a company includes in the process before and after shoot day.

To determine the value of the proposal, ask each provider:

What happens before production begins?
Who defines the message and audience?
Is strategy included?
Is the crew in-house or subcontracted?
Why is this specific production scope required?
What do each of the deliverables actually do?
What is the internal workload after delivery?
How is success measured after launch?

How they answer these questions will tell you a lot about the value you are getting out of the proposal.

Learn more about choosing a brand story video production team →

“We’re not only coming in to help produce a great video,” Josh said. “We’re also coming in as the partner that’s going to help you figure out what you need to do, why you need to do it, who you’re reaching, how you’re going to target them, how you’re going to use the video after the fact. That’s the part that nobody else in the video space is doing.”

We do this by taking you through our four-phase process:

Strategic Discovery: 90-minute session where we define the challenge you need to solve, clarify the messaging, and set the right direction before the cameras start rolling.
Video Blueprint: Custom document laying out the recommended approach, structure, and plan for production day. Nothing moves forward until you review and approve the plan.
Production: The Video Blueprint is executed by Media Core’s full-time, in-house team. Editing happens within three weeks and results in a final piece that feels polished and on-brand.
Implementation Plan: Get your video in the right place, at the right time, and drive measurable ROI. We’ll check in every 30, 60, and 90 days to help you adjust as needed for success.

Our process is proven. It’s helped hundreds of companies solve problems with sales, recruiting, marketing, and more. We help set your brand apart, then show you exactly how to use your new video to get the most out of your investment.

When is a Brand Story Video Not a Good Investment?

A brand story video is not a good investment when it gets posted once and forgotten.

It’s not a good investment if you’re not shown or read in on how it should be distributed.

We recently worked with a company sitting on 346 qualified leads they hadn’t approached yet because they didn’t have a good way to do so. They needed a better way to restart the conversation with these leads. Video was a great first step, reopening 346 opportunities for quarter-million-dollar projects.

So the question is no longer: “Is this too much for a video?”

Now it’s, “Can we afford not to do this?”

“Out of 450-plus businesses, not one has ever regretted investing in a Media Core video,” Josh said. “Not one has ever asked us for a return. Most are coming back and saying they wish they’d made the investment years ago.”

Don’t Buy a Video. Buy a Tool Built for Business Growth.

Video isn’t a creative expense. It’s a business tool tied to revenue, recruiting, and growth. At Media Core, we help you define the message, align it with an audience, and build a plan for how you’ll actually use the deliverables inside your business.

What problem does your organization need to solve? Let’s talk strategy. Schedule a 60-minute Discovery Call with the Media Core, and we’ll show you how video can help.